The collaboration between Iulia Gorneanu, doctor in ethnology, author and muse, and Alice, artist and designer, passionate about the aesthetic Romanian heritage, brings the WEEKDAYS project to the world. Or, in short, one T-shirt for each day of the week. And not anyway, but each one with its own story and gender, because in our country, every day represented a demi-deity, to whom you showed respect through work, rest or other specific rituals. So you are not wearing a T-shirt, but an immortal story, thus becoming part of it.

The collection is inspired by Kurt Hielscher’s snapshots taken at the beginning of the 30s, during the trip or several years, difficult, but, as he testified in the preface of the book “Romania”, extremely rewarded by the ancestral beauty discovered. Starting from here, Alice created a series of collages, with the challenge of not ruining the unparalleled beauty of the photographs. Rather, he sought to give meaning to the stories of the days of the week, amplifying the force of each image with modern and minimalist interventions.

In the popular calendar, far from being mere abstract notions of time measurement, the days of the week are rather organic, alive, born of stories and story-makers. The peasants believe that they also have their soul (“the days are like creatures”. Ernest Bernea), that once upon a time they walked the earth, dividing themselves into good days and bad days, abundant days and barren days, female days and male days .

It is said that MONDAY is a man and he is good for the beginning of all things; he holds the key to the first gate of heaven and when you cross the threshold to the world beyond, he shows you the path. Whoever is born on Monday, a favorable day for any beginning, will have a long life and will be well guided by fate.

Beyond the mythical personification of the days that make it up, the week is a repetition of the mystery of creation (“God made the world in six days and in the seventh he rested”) that people should imitate.

This premium oversized t-shirt with a wide neck band is made from 100% organic ring-spun cotton.

• Oversized
• Dolman sleeve
• 1×1 rib at neck collar
• Inside back neck tape in self fabric

Material: Single Jersey, 100% Cotton – Organic Ring Spun Combed, Fabric washed

Weight: 200 g/m²