The collaboration between Iulia Gorneanu, doctor in ethnology, author and muse, and Alice, artist and designer, passionate about the aesthetic Romanian heritage, brings the WEEKDAYS project to the world. Or, in short, one T-shirt for each day of the week. And not anyway, but each one with its own story and gender, because in our country, every day represented a demi-deity, to whom you showed respect through work, rest or other specific rituals. So you are not wearing a T-shirt, but an immortal story, thus becoming part of it.

The collection is inspired by Kurt Hielscher’s snapshots taken at the beginning of the 30s, during the trip or several years, difficult, but, as he testified in the preface of the book “Romania”, extremely rewarded by the ancestral beauty discovered. Starting from here, Alice created a series of collages, with the challenge of not ruining the unparalleled beauty of the photographs. Rather, he sought to give meaning to the stories of the days of the week, amplifying the force of each image with modern and minimalist interventions.

In the popular calendar, far from being mere abstract notions of time measurement, the days of the week are rather organic, alive, born of stories and story-makers. The peasants believe that they also have their soul (“the days are like creatures”. Ernest Bernea), that once upon a time they walked the earth, dividing themselves into good days and bad days, abundant days and barren days, female days and male days .

THURSDAY is a man, and this day is a lucky one, beneficial for love and marriage, under the protection of Saint Nicholas. However, Joimărița, an ancient demonic deity, governs over several Thursdays throughout the year.

Beyond the mythical personification of the days that make it up, the week is a repetition of the mystery of creation (“God made the world in six days and in the seventh he rested”) that people should imitate.

The unisex dry handfeel and heavy weight t-shirt

• Relaxed fit
• Set-in Sleeve
• Neckline with 1×1 rib
• Same color neck band
• Double wide seam at hem of sleeves and base

Material: Single Jersey, 100% Cotton – Organic Open End, Fabric washed

Weight: 240 g/m²

Washing instructions: Washing – 30°, Ironing – 110°, Bleaching – No, Cleaning – No, Drying – Tumble Dry No